Christian Dior parfums
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Birth of Christian Dior's first fragrance with Miss Dior created by Paul Vacher. |
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Creation of the "Parfums Christian Dior" company, directed by Serge Heftler-Louiche, childhood friend of Christian Dior. From this date, the ads are conducted by René Gruau. |
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Diorama, first creation by Edmond Roudniska |
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Eau Fraîche by Edmond Roudniska |
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first lipsticks |
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Diorissimo, the famous fragance by Edmond Roudniska |
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Diorling fragrance |
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First Eau de Toilette for men, Eau Sauvage by Edmond Roudniska |
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The Compagny Christian Dior Parfums is purchased by the « Moët-Hennessy » Holding |
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First Christian Dior makeup line |
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Diorella fragrance, created by Edmond Roudniska |
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First skin care line: HYDRA DIOR |
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Dioressence - created by Edmond Roudniska |
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Eau Sauvage Extrême Eau de Toilette - created by Edmond Roudniska |
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Poison on the initiative of Maurice Roger, president of Parfums Christian Dior. Poison becomes a worldwide best-seller. |
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The couture and fragrance activities, seperated in 1968, are reunited in one group that becomes the most important international luxury goods group - Launch of Fahrenheit |
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Dune in the moors of the French Basque coast. |
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Big sucess for the lines Tendre Poison, Hydra Star and Esprit de Dune |
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Dolce Vita |
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Death of Edmond Roudniska |
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Dune fo men Eau de Toilette |
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Eau de Dolce Vita and Hypnotic Poison |
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J'adore - created by Calice Becker |
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Dior Addict and Higher |
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Pure Poison and the Eaux de Cologne for men (Bois d'argent, Eau Noire,Cologne Blanche) |
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Miss Dior Chérie |
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François Demachy is appointed director for olfactory development of fragrances and cosmetics at LVMH |
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Fahrenheit 32 |
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J'adore l'Eau |
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Dior Addict 2 Eau Fraîche |
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Escale aux Marquises |
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Patchouli impérial |
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Miss Dior le parfum |
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J'adore voile de parfum |
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Hypnotic poison - eau de parfum |